The AFL Pin & Win

Intandem developed the concept for the AFL Pin & Win program, and we then managed the full program for 10 years.

Intandem developed the concept for the AFL Pin & Win program, and then fully managing it for ten years.  For the AFL Pin & Win program, Intandem managed every aspect of development and management of the Program including making the pin,obtaining permits nationally, selling directly via a sales force, selling into retailers, managing prizes, managing the draw,etc.

The Program is undertaken during the AFL Finals period and the Pins are sold nationally wherever games are held throughout Australia. Proceeds from the program goes to the AFL charity partner, Ladder (an independent non-profit organisation established to tackle youth homelessness,focussing on young people aged 16-25 to break the cycle of homelessness.)